Increasing Trends of Social Media

Social Media has immensely evolved in the past decade, it’s a platform that engages people from around the globe so that they could communicate and facilitate easily wherever they are. Now a day’s use of the social website is increasing as a trend. Once it was seen as a communication channel between friends now it comprised of multi-billion dollar platforms that have an incredible influence on people’s lives.

Social media is not a media. The key is to listen, engage and build relationships.”- David Alston

The active user-base of social media networks shows tremendous variation. Every day more than 95% of Facebook users log in. Live streaming is gradually increasing through totally different mediums like YouTube, Instagram, snap-chat, twitter and Facebook. Many bloggers are interacting publicly through Instagram and Facebook to capture their follower’s attention. Unboxing videos on YouTube are increasing where they show off the new product and beauty hauls where they test new products in their videos.

The use of social media is rapidly expanding into the educational sector. Online courses and online learning are rapidly increasing. Students can easily educate them without getting out. Pearson Learning Solutions publishes an annual survey, which shows an increase in social media usage by educators. Mobile technologies and the interactive nature of e-learning create a better learning environment for students. Similarly, ephemeral stories are the fastest online communication in which Facebook people are using Stories options every day.

On Instagram, it’s more popular nowadays that people are posting their stories and are uploading different content. This feature offers another way for users to share their content and for followers to interact with it. For messaging services, it’s a close race between Facebook Messenger and Whats- App. If you are running a small business, it’s important to incorporate Stories as part of your Instagram strategy with valuable content. With the new content ideas, building relationships is essential for the future of your business.

Social media trends are to be understood for marketers to succeed in this competitive market. To build a relationship with customers, many brands are streaming live and are introducing their products. In product discovery social media helps customers to seek out their products easily, mostly through a different medium. Many trends in social media are changing and it will be surprising to make a guess at what will it bring in the coming days.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.”- Amy Jo Martin

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