5 Mistakes to Avoid When Hiring Freelance Writers

Hiring a freelance writer to represent your business or brand isn’t always the easiest thing or the most pleasurable experience.

Get out of their way and more importantly, get out of your own way.

How can you best partner with freelancers so they’re writing quality content for you that represents your business well?

Your process for hiring and working with writers will impact what kind of content you receive, how much time and resources you spend, and how your brand is perceived by your audience.

Avoid these mistakes to make sure you and your writers are on the same page.

The biggest mistake you can make when hiring a freelance writer is selecting the wrong writer.

You’ll have to consider things like:

Depending on your industry and business model, there are lots of different things that can come into consideration when looking for ideal writers.

The main thing to consider for their experience/background is how well they can speak to the value of your products/services and how well they can speak to your audience.

For example, a writer with a background in the software industry might not necessarily be the best option to sell your SaaS product if you sell solely to healthcare organizations and want to tap into that audience more deeply. In that case, maybe a healthcare writer is the better option.

Not a hard rule but something for you to consider and open your mind up.

They say when it comes to buying goods or services you can PICK ONLY TWO:

Good, fast, or cheap.

You’ll have to find a balance between quality and price based on the quality and quantity of work you want to be done.

I know the term “affordable” can be highly subjective, but there are many cost-effective writers out there who can create incredible work for you.

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