Social Media became the advertisement platform for small business all around the world. Total social media user hit 3.5 billion total users in 2019.

It is easier to reach more people by advertising on social media than typical advertising method. In 2018 digital spending in social media and other digital marketing is $283.35 billion and it will grow even more for the next five year.

Social Media’s income depends on these ad spending, they are creating useful tools and reporting for business to understand the customer and target the right customer. Social media wants you to spend more, and it is best for your business as well. But the recent changes in the Major social platform like Facebook and Instagram is questionable.

Facebook made a change to its Algorithm back in 2018. It changed the post to show in the new feed of the users. Facebook’s official statement is to show more content from friends and family, and it was a way to tackle the fake news issue back in 2018. It became a huge issue for business pages because it became hard to reach followers organically.

Businesses on social media need to use different strategies to solve these problems, especially if your business depends on Facebook and Instagram.

The content you posting needs to better. Facebook changing to emphasize quality over quality. When you post interesting, engaging post, Facebook WANTS to promote it and showcase it on your fans’ News Feeds to keep them engaged.

You need to consider the timing of your post. You need to understand your customers and when they will use social media. You can use Facebook insight tools to study your current followers and schedule your post according to that.

You can use the reports and analytics from Facebook to understand your customers and what post getting more attention, whether to create image or video. According to a few studies, video post will get more engagement than image posts, but it can vary depending on your business nature.

In your post you need to stop posting your service or e-commerce related post. Post more quality content post, your customer reviews. Use Facebook pixels to target the website visitors and target them with product and service posts

Consider alternative route. Create a group for your business on Facebook. With a group, you can easily create a customer base and attract more customers to your business.

Organic growth is not dead. You can simply play well in marketing using different techniques such as focusing on the content of your posts. Study your customer base before jumping into promoting your business. But more than that, try to find the setup that fits your customers. Use website, blog posts, images, and especially video to engage to the fullest.

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